[OSR] is an independent label based in London, UK with a particular focus on (but not limited to) underground Hip Hop. Our mission is simple: support artists who challenge themselves and inspire their audience with engaging, inventive music.

“Stepping Into Tomorrow” is a very important state of mind for us: We love music that allows us to create new pathways and continue the forward march into new territories while still being able to look back at our roots with respect. Teaming up with artists that we believe in and helping them achieve their long-term goals in the music industry is what we do.

“The only truth is music.”
– Jack Kerouac

Stefan Kristinkov – ‘A.M.A. (Ask Me Anything)’
Al Holbrook – Utopia
Ice Tha One – Chi Town
JR & PH7 ft RASCO (Pandamonium Remix 2019)
90’s Hip Hop Throwback Mix – The Red Pill Sessions
One Shoe Records Bandcamp
Street Compatible feat. TenchoO – OUT NOW!
Rhyme & Reason – Stash Sounds – OUT NOW!
Demo Submissions